Small businesses often rely on internet marketing because they just don’t have the budget for traditional advertising, like magazine ads or TV commercials. In addition, many small businesses realize that they get a lot of benefit from online marketing because it brings them closer to their customers. The following are some tips for small businesses who want to implement more online marketing strategies.
Tip 1: Keep it local.
By optimizing a website for local search terms (e.g., “pet grooming in Dunwoody GA”), a business can attract more customers in the area who are searching for something they want to find immediately. In addition, a business needs to publish its name, address, and phone number on each page of a website and include that same information, in the same format, on a Google My Business page. Local search optimization helps businesses compete with national companies that offer the same products or services but may not be marketing to a specific area.
Tip 2: Use social media.
Small businesses can use social media to interact with customers. The first step is to figure out which social media platforms the target audience is most likely using and focus on those. Most experts recommend posting to YouTube since that site is owned by Google, and videos are likely to appear on the first page of Google search results. Twitter is also recommended because it is seen as an excellent tool for communication. Customers may tweet a complaint, but the company then has the opportunity to respond publicly in a positive way.
Tip 3: Get reviews.
Experts recommend soliciting reviews on Google or Yelp from all customers. Not only do reviews increase a business’s local ranking, they can also boost a business’s reputation. It’s a good idea to respond to all reviews, both positive and negative, by expressing appreciation for their effort in writing the review and by addressing any concerns the customer expresses.
Tip 4: Create great content.
The most important part of any website is the content. The text, images, and videos should be well-written or produced and should provide information that customers are seeking. Not only does content feature the search terms, or keywords, that a business hopes to rank for, but it also establishes the business as an authority.